The signal is the truth:

The signal promotes understanding

The signal addresses something that matters

The signal provides an opportunity for action to achieve a desired state

The signal is not a thing; it is a 'relationship connecting an understanding to a question to form an answer'...Stephen Few

Data analysis is the process of signal detection

Signals reside in variation; change.

Understanding signals is impeded by noise.

Noise distracts us from the truth


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